A Culture of Gratitude was a collaborative campaign project undertaken in my Type II class with the goal of fostering positivity, gratitude, and unity on the UWM campus, particularly at the Lubar Entrepreneurship Center and Welcome Center. The project focused on storytelling through three key mediums: posters, social media, and emojis. Working alongside my peers, we collectively established the brand guidelines for our campaign. Recognizing the impact of the COVID-19 pandemic on uncertainty and isolation, our group chose to center the campaign around utilizing the campus environment as a conduit for connection. To bring our vision to life, we employed Illustrator and InDesign for the design elements of the project.